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Using Keywords in Headings and Content in a Blog Post
17 January, 2023 - by Encloudment | Web Development

Using Keywords in Headings and Content in a Blog Post

Using keywords in headings and content in a blog post

The most frequent errors committed by authors involve the improper placement of keywords. Even if their article appears in the Google Search results, a reader would quickly become frustrated by the dull material and abandon the website. The solution to this issue is as straightforward as constructing the post around its targeted keywords while remaining focused on the content’s quality and engagement rating.

These areas of an article are where keyword stuffing is concentrated.

  1. Article Headings 
  2. Article Content

There is nothing to be confused about when deciding whether to utilise keywords in the post or not, even though they have a substantial influence on the content’s SEO. This page serves as a manual, explaining why and how to use keywords into article headers and text.

Headings with Keywords

Headings make it obvious what the page is about, making it simpler for readers to recognise the key points of the material. On the other hand, Google ranks content based on article-specific keywords.

Heading tags provide Google extra information to evaluate and rank your post appropriately. On the Google ranking algorithm, the relationship between keywords and headers is pretty obvious. It could be possible to rank higher in the SERP results by including your targeted keywords throughout the material, including the titles.

The practice of organizing information for effective SEO includes putting keywords into an article’s headlines. If you use WordPress, you may have noticed heading tags beginning with “H1” and ending with “H6.” This range of possibilities makes it possible to summaries the text in a way that is more effectively organized. allowing the material to be organized by the crawlers.

The TAG Theory (H1)

The ideal practise is to just include one Heading1 tag in your text when using the H1> element. This tag honours the page’s primary title. assisting Google in determining the reason you created the webpage.

In terms of SEO, it is crucial to include your targeted keyword in the H1> element. The direction of your material might revolve around this key phrase.

Google search index always uses the h1> element as a highlighted headline. The picture represents a term that should ideally be put to this page’s title. It could be challenging for the site to rank if there are several h1> tags included. A newly produced webpage or post’s main title section receives a h1 tag thanks to software like WordPress. This tag benefits search engine rankings. Additionally, this tag demonstrates how much CMS cares about SEO in order to expand its audience among web designers.

How many headings should you use in a blog post?

Any number you choose. The single rule of thumb for SEO best practises is to only use one H1 tag; however, you are free to use as many H2 through H6 headers as you like.

Professional writers employ heading tags based on the significance of the heading that is being used. This is comparable, for instance, to making a list in Microsoft Word.

Regarding reader convenience and SEO optimization, header structure is quite important. The number of words in an article is pointless because the length of many blog articles might vary based on the research.

Adding keywords to heading tags is crucial

It might be beneficial to use auxiliary keywords in various sub-level heading tags in addition to utilizing the primary keyword in blog article titles. By moving up in Google’s search results, these keywords can increase your audience’s accessibility.

Heading tags with keywords

The majority of SEO experts advise beginning with concentrated keywords in your heading tags. However, they manage to make the title relevant to their audience by adding in a few non-keyword phrases as well. Your readers will never be disappointed by this strategy. For instance, this block heading likewise uses a heading tag, but we’ve selected the term that will appeal to readers and crawlers both.

Keyword use in blog posts Content

The visitor has finally clicked on one of the headers that were displayed in Google search results. The content requires more interaction at this point if it is to keep readers interested. The likelihood of getting the intended results increases the more visitors stay on a website or article.

But how could the website rank significantly higher only based on headings? In contrast, heading tags only affect 15% to 20% of an article’s SEO. The remainder is reliant on other on-page and off-page SEO elements. The material inside the header blocks steals the most of the credit for successfully ranking a page. There may be a significant degree of user-readability in this information, in addition to keywords.

A website’s ranking now requires more material than just headlines due to increased competition. SEO experts advise using up to 2,000 words on a single webpage. Don’t forget to include the keywords into the article in a smart way using the list of studied keywords.

Focusing on no more than two long-tail keywords is a solid general rule. Just so, the author may devote more effort to optimize for those two long-tail keywords by keeping the content direction focused and concise.

How to include keywords into blog posts

Keywords can only be included into content while being optimised for Google by keeping the audience in mind.

Use no more than two long-tail keywords in each article, as was previously discussed, to make the content more focused on the readers.

If you use the same keywords throughout your article, Google may punish your entire blog.

When creating or posting a blog article, keep keyword density in mind if you want it to rank on Google. The number of times your term appears throughout the material is the density. Keep the frequency between 0.5% and 2% on average since Google doesn’t like it when people fill their material on the internet with too many keywords.

The significance of keywords in SEO

Keywords don’t have to be in the headings or the body of the text. Many other elements are necessary for on-page SEO. Many SEO gurus have their own methods for ranking, but the ones that have found success have previously opened up about how to Google-optimize a blog article on-page.

  1. Titles & Content
  2. The how’s and whys of adding information to each of these areas are the focus of this essay.
  3. Add a keyword to the title tag.

For you to discover the dos and don’ts of utilizing title tags for SEO, we have a comprehensive blog post prepared.


Most visitors browse the blog post URL without realizing it, which helps them intuitively relate to the content better. However, this is only achievable if the URL is completely SEO-optimized (using a relevant keyword.)

This graphic makes it apparent what this post is related to, and the same URL is a significant Google ranking criterion.

Description in Meta

You don’t want to lose out because you didn’t pay enough attention to the meta description with the growing competition. This function primarily serves search engines, who utilise it to display readers a little amount of information about the content on your website.

Images and Files

A webpage’s associated photos are also indexed by Google. Why not base the names of the images on those keywords? Additionally, you may use arbitrary keywords to focus on the alt or alternate name of a picture. The same procedure applies to files. These photographs may show up in the Google Image Search index, which can improve the likelihood that users will click over from Google.


Due to the growing rivalry on Google, these seemingly unimportant features have become increasingly significant. Never before has the importance of on-page SEO been so great. However, Google has been consistently putting the comfort of the reader first when creating new SEO changes, and keywords have always been a crucial component of each update. We have written separate blog posts for you to read that address each and every aspect that is crucial for keywords. In order to outperform your rivals as an SEO professional, you must stay current with SEO strategies.

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