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10 Elements of a Great Website Homepage Design
1 December, 2022 - by Encloudment | Web Development

10 Elements of a Great Website Homepage Design

However, there are some features that are shared by all homepages that make them effective. Including such components in your one-of-a-kind design can lower your bounce rate and enhance your sales.

Check out our list of homepage website features and design aspects.

  1. Description of Your Business

When visitors land on your homepage, can they identify what you’re selling? Anyone who visits your website should be able to tell who you are and what you do right away.

Make your readers work to figure out what you do. If it’s not clear, they’ll go to another site.

  1. Attractive Visual Design for the Target Audience

To keep visitors on your site, it must be visually appealing. But what does such ambiguous feeling imply?

Knowing who your target audience is will assist you decide how to design your homepage. Are you aiming for millennials? A stiff, business design is unlikely to be appealing.

  1. Photographs or video

Images and videos assist to break up text walls on your homepage, making it more engaging. Those graphics aid in conveying your point. They also provide an opportunity to interact with guests.


Demos, customer testimonials, and brief informational movies are examples of effective videos. To keep people viewing, keep your videos short, succinct, and entertaining.

  1. Easy to Use Navigation

The first step is to keep folks on your homepage. Then you’ll need them to delve deeper into your site.

You want them to look at your products or continue reading your article. And you want to make that exploration as simple as possible for your readers.

Make it simple to locate your navigation bar. Hidden navigation may make your website appear more professional, but it frustrates consumers. If they can’t locate what they’re looking for, they’ll go elsewhere.

  1. Designed for Mobile Devices

One of the most common website design errors is failing to make your site responsive.

52.2% of website traffic is generated by mobile devices. Is your website optimised for mobile traffic?

A responsive webpage adapts to the device being used by the visitor. A computer or mobile device provides a comparable experience to a visitor.

  1. Excellent Value Proposition

What kind of value proposition is communicated through your homepage? What incentive does it provide for visitors to stay?

Consider this your approach of retaining visitors rather than sending them to a competitor. Your value proposition explains what you can do for potential customers.

Express your value offer by demonstrating how you can alleviate pain points. Your headers and subheads make this clear.

  1. Design that is dynamic

You have a great homepage design, but you need to tweak it? You don’t have to entirely revamp your site every time. A static homepage, on the other hand, is frequently less effective than a dynamic one.

Interactive components, like as mini-games or 360-degree tours, are examples of dynamic design. Expandable material and links are also effective. Instead of merely providing static content to read, dynamic content stimulates your visitors.

  1. Elements of Branding

Your homepage is the first stop for people looking to learn more about you online. Does yours aid in the sale of your brand?

Use your branding elements on your homepage to engage with customers. Colors, fonts, and symbols should be drawn from your branding materials.

  1. Call to Action

What are you hoping visitors will do before they leave? A call to action (CTA) directs visitors on a path toward purchasing your products or services.

  1. Simple Style

The simplicity of your website’s homepage design boosts its efficacy. When visitors see too many objects, they become disoriented and unsure of what to do.

You don’t have much time to catch a visitor’s attention. In less than 15 seconds, 55% of people abandon make sure your websites make them attentive for much longer.

Keep the following design ideas in mind:

  • Subheadings are used to split up information.
  • Lists that emphasise essential information
  • Captions for images
  • Blank space
  • A large, easy-to-read font
  • Sentences that are brief

When you design a minimalist homepage, you maintain the major attention on your CTA. Your design assists users in quickly obtaining the information they require. It directs visitors in the right direction.

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